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Conviction in Capital,
Trust in Partnership.
True Blue Equity identifies intrinsic value in Korea’s mid-market companies
and builds sustainable growth as a long-term partner.
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A new standard
for Korean
private equity.
Built on deep sector insight and disciplined investment principles, we forge long-term relationships with Korea's best mid-market companies. We pursue the value beyond capital — the authenticity of partnership.
Discipline
Principled decision-making and conservative capital deployment
Conviction
Deep conviction in intrinsic business value
Partnership
Long-term alignment with management teams
Four principles,
proven over time.
We invest in value proven by time, not chased for short-term gain. These four principles underpin every investment decision we make.
I.
Mid-Market Focus
We invest in Korea's best companies in the ₩30–300B deal range — where deep local knowledge creates a genuine edge.
II.
Sector Specialization
Deep expertise in consumer goods, healthcare, and B2B industrials lets us see what generalists miss.
III.
Value Creation
We grow businesses through operational improvement and strategic growth — not financial leverage.
IV.
Aligned Partnership
Latest insights
from the firm.
2026.04.22
한국경제
트루블루에쿼티, 미드마켓 전문 사모투자운용사로 공식 출범
한국 미드마켓 기업의 본질적 가치 발굴을 목표로 새롭게 설립된 운용사가 시장의 주목을 받고 있다.
2026.03.15
매일경제
신생 PEF 트루블루에쿼티 — '신뢰 기반 장기 파트너십' 표방
글로벌 운용사 출신 핵심 인력들이 모여 차별화된 투자 철학으로 시장에 진입한다.
2026.02.08
더벨
트루블루에쿼티, 1호 블라인드 펀드 결성 추진
초기 LP 라인업 구성을 마치고 본격적인 펀드레이징에 돌입할 예정이라고 밝혔다.