Firm
Unwavering trust is our capital.
True Blue Equity was established in June 2026. The name "True Blue" signifies unwavering trust, loyalty, and principle — the essence of investing distilled into a single phrase. We rigorously manage potential conflicts of interest and place investor returns at the center of every decision we make.
We read the wave, structure the deal, and grow on the ground. We anticipate industry inflection points to identify undervalued companies, then design differentiated investment structures grounded in M&A and acquisition-finance expertise. We commit as responsible capital — including the value-up of regional small businesses — and pursue partnerships that endure.
Company Overview
- Company
- True Blue Equity Co., Ltd.
- CEO
- Taehoon Kim
- Headquarters
- 6F, 249-4 Nonhyeon-dong, Gangnam-gu, Seoul, Korea
- Established
- Jun 2026
- Headcount
- 3 (as of 06/2026)
Why and how
we invest.
An investment philosophy is the standard by which we judge every decision — one that holds regardless of market conditions. We believe these three values most directly express the essence of investing: trust and responsibility.
Unwavering Loyalty
Our starting point is the strict observance of fiduciary duty between investors and the fund. We rigorously manage potential conflicts of interest and place investor returns at the center of every decision. Unwavering trust is the strongest foundation for capital.
Principled Investing
We hold to firm investment principles that are not swayed by short-term volatility. We pursue disciplined, selective investments in proven sectors and business models, with consistent decision-making anchored in investor interests.
Enduring Partnership
We seek to be more than a financial investor — partnering closely with management teams. With a shared sense of responsibility for value creation, we provide ongoing support and strategic direction long after the initial investment.